The iPad division of Apple has taken another big blow. The Surface tablet by Microsoft registered a score of 855 out of 1,000 in a recent study by J.D. Power on customer satisfaction amongst tablet users.
The results put the Surface tablet in front of the iPad, which recorded a score of 849. Samsung’s Galaxy tablets were just two points behind the iPad with 847.
The study by J.D. Power said that consumers like the Surface tablets due to a number of pre-loaded applications that were offered. The Microsoft tablet also had good performance in Internet connectivity and in the different types of accessories that it supports.
Respondents to the study said as well that tablets from Microsoft used the best quality materials and delivered the market’s best design.
Microsoft and Apple have been longtime rivals in software, but of recent their battles in the hardware arena have become intensified as investment by Microsoft in tablets and computers has become heavy.
Microsoft’s Surface Pro is a competitive alternative to the iPad from Apple. The company has the Surface Book amongst other computers competing with the Mac lineup at Apple.
While Apple continues generating much more revenue on sales of its hardware than does Microsoft, the struggling tablet division at Apple has become a concern to investors.
Sales of iPads have declined steadily the past couple of years and over the past three years, revenue from iPad sales has been sliced in half.
While Apple said that its iPad continues to have a strong future, the sales troubles in the unit coupled with a tablet market in decline overall, has become a concern.
The study might yet be another reason of concern for Apple. As well as Surface tablets beating iPad on features and design, the survey, which was carried out from October through December of 2016, with over 2,200 tablet users answering, found Microsoft had more customers that are early adopters and younger than all other makers of tablets.
The early adopters are usually more satisfied and sometimes influence the buying decisions of their family and friends.
Although the iPad trailed Microsoft’s Surface in this study, its overall score was ahead of the average for the industry of 841.
Twenty-two percent of tablet customers said they choose their tablet based upon the past experiences of a company, which is something that gives Apple an advantage.
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