Quarterly spending on Candy Crush Saga the mobile game dropped steadily during 2014, but players still dished out $1.33 billion on its in-app purchases for the hit game.
Analysis of the latest financial results of King, the game’s publisher, as well as previous posts reveals that the Candy Crushes gross bookings, the term for the money spent by players, totaled $1.04 billion during the second six months of 2013.
In other words, more than $2.37 billion was spent on Candy Crush over a period of 18 months. King did not separate Candy Crush from other revenues not related to Candy Crush, before that points 18 months ago, but with the game launched during 2012, it is nearly certain the lifetime spending on the hit has surpassed $3 billion.
As far as gross bookings, the game peaked quite a while ago. Analysis shows that including breaking out its gross bookings that were not related to Candy Crush, a high point of $551 million was reached for just that game during the 2013 third quarter.
However, since then it has been all downhill. Player spending during the fourth quarter of 2013 was $493 million, and the four quarters following were $429.4 million, $360.4 million, $277.4 million and $263.7 million, all during 2014.
Nevertheless, Candy Crush Saga is still of the world’s most lucrative game played on mobile handsets.
King has been busy working to make up for Candy Crush Saga’s slide with other games, to lower its reliance on the game.
During the last quarter of 2013, Candy Crush Saga represented 78% of the gross bookings at King, but one year later, it is just 45%.
While spending on Candy Crush Saga has nearly halved – lower by 46.5% – between the last quarter of 2013 and 2014, the spending on other games produced by King was higher by 136.5% reaching $324 million during the same period.
In the fourth quarter of 2014, King reached 356 million unique users per month. Unique users are individuals playing at least one of its games, although just 8.3 million spent money.
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