Analyzing Imax (IMAX) and Salem Media Group (SALM)

Imax (NYSE: IMAX) and Salem Media Group (NASDAQ:SALM) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Institutional and Insider Ownership

86.0% of Imax shares are owned by institutional investors. Comparatively, 30.5% of Salem Media Group shares are owned by institutional investors. 18.9% of Imax shares are owned by company insiders. Comparatively, 60.0% of Salem Media Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.


This table compares Imax and Salem Media Group’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Imax 0.62% 3.52% 2.48%
Salem Media Group 9.34% 2.54% 0.96%

Analyst Ratings

This is a breakdown of current recommendations for Imax and Salem Media Group, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Imax 0 4 6 0 2.60
Salem Media Group 0 0 1 0 3.00

Imax presently has a consensus price target of $28.47, suggesting a potential upside of 48.29%. Given Imax’s higher possible upside, research analysts plainly believe Imax is more favorable than Salem Media Group.

Risk and Volatility

Imax has a beta of 0.82, meaning that its share price is 18% less volatile than the S&P 500. Comparatively, Salem Media Group has a beta of 1.18, meaning that its share price is 18% more volatile than the S&P 500.


Salem Media Group pays an annual dividend of $0.26 per share and has a dividend yield of 7.2%. Imax does not pay a dividend. Salem Media Group pays out 118.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Valuation and Earnings

This table compares Imax and Salem Media Group’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Imax $380.77 million 3.27 $2.34 million $0.18 106.67
Salem Media Group $263.74 million 0.36 $24.64 million $0.22 16.36

Salem Media Group has lower revenue, but higher earnings than Imax. Salem Media Group is trading at a lower price-to-earnings ratio than Imax, indicating that it is currently the more affordable of the two stocks.


Imax beats Salem Media Group on 9 of the 16 factors compared between the two stocks.

About Imax

IMAX Corporation is an entertainment technology company. The Company operates through seven segments: IMAX systems; theater system maintenance; joint revenue sharing arrangements; film production and IMAX DMR; film distribution; film post-production, and other. The IMAX systems segment designs, manufactures, sells or leases IMAX theater projection system equipment. The theater system maintenance segment maintains IMAX theater projection system equipment in the IMAX theater network. The joint revenue sharing arrangements segment provides IMAX theater projection system equipment to exhibitors. The film production and IMAX DMR segment produces films and performs film re-mastering services. The film distribution segment distributes films. The film post-production segment provides film post-production and film print services. The other segment includes certain IMAX theaters that the Company owns and operates, camera rentals and other miscellaneous items.

About Salem Media Group

Salem Media Group, Inc., formerly Salem Communications Corporation, is a multi-media company specializing in Christian and Conservative content, with media properties consisting of radio broadcasting, digital media, and book, magazine and newsletter publishing. The Company operates through three segments: Broadcast, Digital Media and Publishing. The Company’s broadcasting segment is engaged in the ownership and operation of radio stations in metropolitan markets. The Company’s radio stations carry national and local programming content, as well as national and local advertisers. The Company’s Digital Media segment focuses on Web-based platform designed for audiences interested in Christian and family-themed content and conservative news. The Company’s publishing segment consists of Regnery Publishing, Xulon Press and Salem Publishing. The Company owns and operates approximately 116 radio stations in over 40 markets.

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