51job (JOBS) & Scholastic (SCHL) Head to Head Survey

51job (NASDAQ: JOBS) and Scholastic (NASDAQ:SCHL) are both consumer staples companies, but which is the better stock? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, profitability, analyst recommendations and institutional ownership.


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This table compares 51job and Scholastic’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
51job 13.05% 15.72% 9.76%
Scholastic -1.00% 3.58% 2.52%

Valuation and Earnings

This table compares 51job and Scholastic’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
51job $437.82 million 12.14 $57.15 million $2.11 40.78
Scholastic $1.74 billion 0.78 $52.30 million $1.83 21.22

51job has higher earnings, but lower revenue than Scholastic. Scholastic is trading at a lower price-to-earnings ratio than 51job, indicating that it is currently the more affordable of the two stocks.


Scholastic pays an annual dividend of $0.60 per share and has a dividend yield of 1.5%. 51job does not pay a dividend. Scholastic pays out 32.8% of its earnings in the form of a dividend.

Volatility & Risk

51job has a beta of 0.98, suggesting that its share price is 2% less volatile than the S&P 500. Comparatively, Scholastic has a beta of 0.76, suggesting that its share price is 24% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and recommmendations for 51job and Scholastic, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
51job 0 0 2 0 3.00
Scholastic 0 1 1 0 2.50

51job presently has a consensus price target of $60.00, indicating a potential downside of 30.26%. Scholastic has a consensus price target of $41.00, indicating a potential upside of 5.56%. Given Scholastic’s higher possible upside, analysts clearly believe Scholastic is more favorable than 51job.

Insider and Institutional Ownership

41.8% of 51job shares are owned by institutional investors. Comparatively, 83.5% of Scholastic shares are owned by institutional investors. 22.3% of Scholastic shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.


51job beats Scholastic on 11 of the 16 factors compared between the two stocks.

51job Company Profile

51job, Inc. is a holding company. The Company is a provider of integrated human resource services in China. The Company focuses on online recruitment advertising. The Company operates over three Websites, including www.51job.com, www.yingjiesheng.com and www.51jingying.com, which are utilized by a base of corporate employers, reach an audience of job seekers and aggregate job information from over 100 cities across China. The Company provides a range of human resource services in the categories, such as recruitment advertising services, including online recruitment services provided by its Websites, and other human resource related services, including business process outsourcing, training, campus recruitment, professional assessment tools, salary and other human resource related surveys, human resource conferences and executive search services.

Scholastic Company Profile

Scholastic Corporation, together with its subsidiaries, publishes and distributes children's books worldwide. It operates through three segments: Children's Book Publishing and Distribution, Education, and International. The Children's Book Publishing and Distribution segment engages in the publication and distribution of children's books, e-books, media, and interactive products through its school book clubs and book fairs, and trade channel. Its original publications include Harry Potter, The Hunger Games, The 39 Clues, Spirit Animals, The Magic School Bus, I Spy, Captain Underpants, Goosebumps, and Clifford The Big Red Dog; and licensed properties consist of Star Wars, Lego, Pokemon, and Geronimo Stilton. In addition, this segment publishes and creates ?books plus' products for children, including titles, such as Make Clay Charms, Sew Cute Mini Treats, Make Your Own Mini Erasers, and Lego Chain Reactions. The Education segment is involved in the publication and distribution of children's books, print and on-line references, and non-fiction and fiction focused products, classroom magazines and materials, as well as custom curriculum and teaching guides. It publishes non-fiction books under the imprints of Children's Press and Franklin Watts; and consumer magazines under the Teacher magazine name. The International segment licenses the rights to selected Scholastic titles in 47 languages to other publishing companies; and sells educational materials, digital educational resources, and children's books to schools, libraries, bookstores, and other book distributors in approximately 145 countries. The company distributes its products and services directly to schools and libraries through retail stores and the Internet. Scholastic Corporation was founded in 1920 and is headquartered in New York, New York.

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