Head to Head Contrast: Herc (HRI) & Its Rivals

Herc (NYSE: HRI) is one of 6 public companies in the “Miscellaneous equipment rental & leasing” industry, but how does it weigh in compared to its rivals? We will compare Herc to related businesses based on the strength of its analyst recommendations, institutional ownership, valuation, profitability, dividends, risk and earnings.

Analyst Ratings

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This is a summary of recent ratings and price targets for Herc and its rivals, as provided by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Herc 0 4 4 0 2.50
Herc Competitors 15 55 97 8 2.56

Herc currently has a consensus target price of $57.00, indicating a potential downside of 12.21%. As a group, “Miscellaneous equipment rental & leasing” companies have a potential upside of 13.90%. Given Herc’s rivals stronger consensus rating and higher possible upside, analysts clearly believe Herc has less favorable growth aspects than its rivals.


This table compares Herc and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Herc 9.14% -0.88% -0.08%
Herc Competitors 5.15% 11.63% 1.53%

Institutional & Insider Ownership

96.5% of Herc shares are held by institutional investors. Comparatively, 65.6% of shares of all “Miscellaneous equipment rental & leasing” companies are held by institutional investors. 0.1% of Herc shares are held by insiders. Comparatively, 4.4% of shares of all “Miscellaneous equipment rental & leasing” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Earnings & Valuation

This table compares Herc and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Herc $1.75 billion $160.30 million -202.91
Herc Competitors $760.27 million $24.99 million 16.79

Herc has higher revenue and earnings than its rivals. Herc is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Volatility & Risk

Herc has a beta of 2.34, meaning that its stock price is 134% more volatile than the S&P 500. Comparatively, Herc’s rivals have a beta of 1.46, meaning that their average stock price is 46% more volatile than the S&P 500.


Herc rivals beat Herc on 8 of the 13 factors compared.

About Herc

Herc Holdings Inc., together with its subsidiaries, operates as an equipment rental supplier. It rents aerial, earthmoving, material handling, trucks and trailers, air compressors, compaction, and lighting equipment, as well as generators, and safety supplies and expendables; and provides ProSolutions, an industry specific solution based services, such as pumping solutions, power generation, climate control, remediation and restoration, and studio and production equipment. The company also sells used equipment and contractor supplies, such as construction consumables, tools, small equipment, and safety supplies; provides repair, maintenance, equipment management, and safety training services, as well as offers ancillary services, such as equipment transport, rental protection, cleaning, refueling, and labor. It serves non-residential and residential construction, specialty trade, restoration, remediation and environment, and facility maintenance contractors; industrial manufacturing industries, including automotive and aerospace, power, metals and mining, agriculture, pulp, paper and wood, food and beverage, and refineries and petrochemical industries; infrastructure and government sectors; and commercial and retail service, hospitality, healthcare, recreation, entertainment production, and special event management customers through its sales team, industry catalogs, as well as through participation and sponsorship of industry events, trade shows, and Internet. As of December 31, 2017, it operated approximately 275 locations in the United States, Canada, China, the United Kingdom, Saudi Arabia, and Qatar. Herc Holdings Inc. is based in Bonita Springs, Florida.

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