Financial Comparison: Cool (AWSM) and Taitron Components (TAIT)

Cool (NASDAQ:AWSM) and Taitron Components (NASDAQ:TAIT) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their dividends, earnings, analyst recommendations, risk, profitability, valuation and institutional ownership.

Risk & Volatility

Cool has a beta of 0.9, meaning that its share price is 10% less volatile than the S&P 500. Comparatively, Taitron Components has a beta of 0.63, meaning that its share price is 37% less volatile than the S&P 500.

Institutional and Insider Ownership

0.6% of Cool shares are held by institutional investors. Comparatively, 9.6% of Taitron Components shares are held by institutional investors. 32.5% of Cool shares are held by company insiders. Comparatively, 60.0% of Taitron Components shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.


This table compares Cool and Taitron Components’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Cool -31.85% -160.62% -40.81%
Taitron Components 9.80% 6.03% 5.28%


Taitron Components pays an annual dividend of $0.10 per share and has a dividend yield of 5.4%. Cool does not pay a dividend.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Cool and Taitron Components, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Cool 0 0 0 0 N/A
Taitron Components 0 0 0 0 N/A

Earnings & Valuation

This table compares Cool and Taitron Components’ gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Cool $23.39 million 0.59 -$4.67 million N/A N/A
Taitron Components $7.62 million 1.36 $700,000.00 N/A N/A

Taitron Components has lower revenue, but higher earnings than Cool.


Taitron Components beats Cool on 8 of the 10 factors compared between the two stocks.

About Cool

Cool Holdings, Inc. manufactures and sells wireless handsets, tablets, and related products to the carriers, distributors, and retailers in Latin America. The company sells its products under the verykool brand. It operates OneClick store located in the El Solar Shopping district in Buenos Aires, Argentina. The company was formerly known as InfoSonics Corporation and changed its name to Cool Holdings, Inc. in June 2018. Cool Holdings, Inc. was founded in 1994 and is based in Miami, Florida.

About Taitron Components

Taitron Components Incorporated engages in the supply of original designed and manufactured (ODM) electronic components, and distribution of brand name electronic components. It distributes discrete semiconductors, commodity integrated circuits, optoelectronic devices, passive components, transistors, and diodes. The company also provides value-added engineering and turn-key solutions focusing on providing contract electronic manufacturers (CEMs) and original equipment manufacturers (OEMs) with ODM services for their turn-key projects. It serves other electronic distributors, CEMs, and OEMs in the United States, South Korea, China, Mexico, Taiwan, and internationally. The company has strategic alliances with Teamforce Co. Ltd.; Grand Shine Management Limited; and Zowie Technology Corporation. Taitron Components Incorporated was founded in 1989 and is headquartered in Valencia, California.

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