LIVEPOL/BRSH MXN (ELPQF) and Macy’s (M) Financial Survey

LIVEPOL/BRSH MXN (OTCMKTS:ELPQF) and Macy’s (NYSE:M) are both consumer cyclical companies, but which is the superior business? We will compare the two companies based on the strength of their earnings, valuation, dividends, profitability, institutional ownership, risk and analyst recommendations.


Macy’s pays an annual dividend of $1.51 per share and has a dividend yield of 4.1%. LIVEPOL/BRSH MXN does not pay a dividend. Macy’s pays out 40.1% of its earnings in the form of a dividend. Macy’s has raised its dividend for 7 consecutive years.

Earnings and Valuation

This table compares LIVEPOL/BRSH MXN and Macy’s’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Macy’s $24.84 billion 0.46 $1.55 billion $3.77 9.82

Macy’s has higher revenue and earnings than LIVEPOL/BRSH MXN.


This table compares LIVEPOL/BRSH MXN and Macy’s’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Macy’s 6.65% 23.55% 6.53%

Insider & Institutional Ownership

91.3% of Macy’s shares are owned by institutional investors. 2.4% of Macy’s shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Analyst Recommendations

This is a summary of recent ratings and recommmendations for LIVEPOL/BRSH MXN and Macy’s, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Macy’s 2 10 7 0 2.26

Macy’s has a consensus price target of $34.50, indicating a potential downside of 6.83%. Given Macy’s’ higher probable upside, analysts clearly believe Macy’s is more favorable than LIVEPOL/BRSH MXN.


Macy’s beats LIVEPOL/BRSH MXN on 10 of the 11 factors compared between the two stocks.


El Puerto de Liverpool, S. A. B. de C. V., together with its subsidiaries, operates a chain of department stores in Mexico. The company operates through Liverpool Commercial, Suburbia Commercial, and Real Estate segments. Its stores offer various products, such as clothes and accessories for men, women, and children; household articles; furniture; cosmetics; and other consumer products. As of December 31, 2017, it operated 131 department stores, including 90 under the name of Liverpool and 41 under the name Fábricas de Francia; 121 specialized boutiques; and 124 stores under the name Suburbia. The company is also involved in the operation of, a Website. In addition, it holds an interest in and leases 27 shopping malls under the name Galerías; and provides credit cards under the Liverpool and Fábricas de Francia names. El Puerto de Liverpool, S. A. B. de C. V. as founded in 1847 and is headquartered in Mexico City, Mexico.

About Macy’s

Macy's, Inc., an omni-channel retail organization, operates stores, Websites, and mobile applications. The company sells a range of merchandise, such as apparel and accessories for men, women, and children; cosmetics; home furnishings; and other consumer goods. As of April 4, 2018, it operated approximately 690 department stores under the Macy's and Bloomingdale's brands; 160 specialty stores under the Bloomingdale's The Outlet, Bluemercury, and Macy's Backstage brands in the District of Columbia, Guam, and Puerto Rico; and Websites, including,, and The company also operates as a beauty products and spa retailer. The company was formerly known as Federated Department Stores, Inc. and changed its name to Macy's, Inc. in June 2007. Macy's, Inc. was founded in 1830 and is based in Cincinnati, Ohio.

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