HTC (HTCXF) & Immersion (IMMR) Head to Head Survey

HTC (OTCMKTS:HTCXF) and Immersion (NASDAQ:IMMR) are both computer and technology companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, dividends, analyst recommendations, earnings, profitability and risk.

Earnings and Valuation

This table compares HTC and Immersion’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
HTC $2.42 billion 1.05 N/A N/A N/A
Immersion $35.01 million 9.84 -$45.29 million ($1.19) -7.71

HTC has higher revenue and earnings than Immersion.


This table compares HTC and Immersion’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Immersion 42.23% 62.41% 39.21%

Analyst Ratings

This is a breakdown of current recommendations for HTC and Immersion, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
HTC 0 0 0 0 N/A
Immersion 0 1 2 0 2.67

Immersion has a consensus price target of $13.75, suggesting a potential upside of 49.78%. Given Immersion’s higher possible upside, analysts plainly believe Immersion is more favorable than HTC.

Institutional and Insider Ownership

77.4% of Immersion shares are owned by institutional investors. 18.6% of Immersion shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.


Immersion beats HTC on 8 of the 9 factors compared between the two stocks.

About Immersion

Immersion Corporation creates, designs, develops, and licenses haptic technologies in North America, Europe, and Asia. Its technologies allow people to use their sense of touch when they engage with various digital products. The company offers TouchSense Lite and TouchSense Premium toolkits that enable original equipment manufacturers and their suppliers to add customized haptic technologies to their own branded devices and other products. It also provides TouchSense Software Development Kits, which consist of design tools, integration software, and effect libraries that allow for the design, encoding, and playback of tactile effects in mobile content, including games, ads, and video. In addition, the company offers TouchSense Force, which comprises design tools, APIs, reference designs, and firmware for the PC/Console gaming/virtual reality markets. Further, the company licenses its patents to implement the licensed software to customers. Additionally, it provides engineering and integration services, design kits for prototyping, authoring tools, application programming interfaces, and platform independent solutions. The company offers its products to mobile communications, wearables, and consumer electronics; console and PC gaming; automotive; and medical markets. Immersion Corporation was founded in 1993 and is headquartered in San Jose, California.

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