Reviewing MINDBODY (MB) & Her Imports (HHER)

MINDBODY (NASDAQ:MB) and Her Imports (OTCMKTS:HHER) are both small-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, earnings, institutional ownership, analyst recommendations, risk, valuation and profitability.

Valuation & Earnings

This table compares MINDBODY and Her Imports’ revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
MINDBODY $182.63 million 7.06 -$14.79 million ($0.30) -90.00
Her Imports $16.06 million 0.75 $920,000.00 N/A N/A

Her Imports has lower revenue, but higher earnings than MINDBODY.

Insider & Institutional Ownership

98.9% of MINDBODY shares are owned by institutional investors. 6.0% of MINDBODY shares are owned by insiders. Comparatively, 1.0% of Her Imports shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and recommmendations for MINDBODY and Her Imports, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MINDBODY 0 7 6 0 2.46
Her Imports 0 0 0 0 N/A

MINDBODY currently has a consensus price target of $34.27, indicating a potential upside of 26.94%. Given MINDBODY’s higher possible upside, equities research analysts clearly believe MINDBODY is more favorable than Her Imports.


This table compares MINDBODY and Her Imports’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MINDBODY -16.91% -9.26% -6.26%
Her Imports -24.00% -28.29% -25.53%

Risk & Volatility

MINDBODY has a beta of 0.35, meaning that its stock price is 65% less volatile than the S&P 500. Comparatively, Her Imports has a beta of -15.39, meaning that its stock price is 1,639% less volatile than the S&P 500.


MINDBODY beats Her Imports on 10 of the 11 factors compared between the two stocks.

MINDBODY Company Profile

MINDBODY, Inc. operates a cloud-based business management software and payments platform for the small and medium-sized businesses in the wellness services industry. Its platform enables businesses to run, market, and build scheduling and online booking, performance tracking, staff management, client relationship management, integrated payment processing, retail point-of-sale, purchase tracking, inventory, hardware integration, analytics and reporting, branded Web, mobility, social integration, client acquisition dashboard, security and compliance, and integration with other cloud-based partners for yoga, Pilates, indoor cycling, group and personal training, boutique fitness, salons, spas, and integrative health businesses. The company offers its software platform to its subscribers as a subscription-based service. It also connects consumers with businesses through its MINDBODY app, a consumer-facing mobile application that allows consumers to discover, evaluate, book, and pay for wellness services; MINDBODY Network, a fee-based platform that connects its customers with local consumers through the MINDBODY app and third-party partner applications, or Websites; and MINDBODY API Platform and Partner Ecosystem, a platform focuses in areas, such as marketing automation, accounting, loyalty, mobile, and social interactions. The company sells its subscriptions through a direct sales team primarily in San Luis Obispo, California; the United Kingdom; and Australia. MINDBODY, Inc. was founded in 2001 and is headquartered in San Luis Obispo, California.

Her Imports Company Profile

Her Imports operates as a retailer of human hair extensions and related haircare and beauty products in the United States. It sells human hair products, including clip-ins and wigs under the Her Imports brand; haircare products, such as various shampoos and conditioners, and adhesives under the OSIworks brand; and beauty products and related accessories comprising silk bonnets, as well as styling tools under the Her Imports brand and makeup products under the Skin & Yang brand. The company also sells its products to consultation studios, as well as through its Website, As of December 31, 2017, it operated 24 retail locations. The company was formerly known as EZJR, Inc. and changed its name to Her Imports in January 2017. Her Imports was founded in 2011 and is headquartered in Las Vegas, Nevada.

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