Critical Survey: Hollywood Media (HOLL) & Ulta Beauty (ULTA)

Hollywood Media (OTCMKTS:HOLL) and Ulta Beauty (NASDAQ:ULTA) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, valuation, analyst recommendations, institutional ownership, earnings, profitability and dividends.

Valuation and Earnings

This table compares Hollywood Media and Ulta Beauty’s top-line revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Hollywood Media N/A N/A N/A N/A N/A
Ulta Beauty $5.88 billion 3.19 $555.23 million $8.16 38.51

Ulta Beauty has higher revenue and earnings than Hollywood Media.


This table compares Hollywood Media and Ulta Beauty’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Hollywood Media N/A N/A N/A
Ulta Beauty 9.91% 33.29% 19.64%

Institutional & Insider Ownership

91.0% of Ulta Beauty shares are owned by institutional investors. 13.6% of Hollywood Media shares are owned by insiders. Comparatively, 5.6% of Ulta Beauty shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Analyst Ratings

This is a summary of recent recommendations for Hollywood Media and Ulta Beauty, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hollywood Media 0 0 0 0 N/A
Ulta Beauty 0 7 18 0 2.72

Ulta Beauty has a consensus price target of $282.61, indicating a potential downside of 10.07%. Given Ulta Beauty’s higher probable upside, analysts clearly believe Ulta Beauty is more favorable than Hollywood Media.


Ulta Beauty beats Hollywood Media on 7 of the 8 factors compared between the two stocks.

Hollywood Media Company Profile

Hollywood Media Corp. provides advertising services. It operates through Ad Sales and Intellectual Property divisions. The Ad Sales division operates that allows users to purchase movie tickets and retrieve them at will call windows or kiosks at theaters. Intellectual Properties division is involved in the book development and book licensing business. The company was founded in 1993 and is based in Boca Raton, Florida.

Ulta Beauty Company Profile

Ulta Beauty, Inc. operates as a beauty retailer in the United States. The company's stores offer cosmetics, fragrances, haircare and skincare products, bath and body products, and salon styling tools; salon services, including hair, skin, and brow services; and others, including nail products and accessories. It provides private label products, such as the Ulta Beauty Collection branded cosmetics, skincare, and bath products, as well as Ulta Beauty branded products. As of August 4, 2018, the company operated 1,124 retail stores across 49 states and the District of Columbia. It also distributes its products through its Website,, which includes a collection of tips, tutorials, and social content. The company was formerly known as Ulta Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was founded in 1990 and is based in Bolingbrook, Illinois.

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