Head to Head Review: Unisys (UIS) and Creative Realities (CREX)

Unisys (NYSE:UIS) and Creative Realities (OTCMKTS:CREX) are both computer and technology companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, risk, institutional ownership, earnings, analyst recommendations, valuation and profitability.

Earnings and Valuation

This table compares Unisys and Creative Realities’ top-line revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Unisys $2.74 billion 0.25 -$65.30 million $2.42 5.58
Creative Realities N/A N/A N/A N/A N/A

Creative Realities has lower revenue, but higher earnings than Unisys.

Insider & Institutional Ownership

1.1% of Creative Realities shares are held by institutional investors. 2.2% of Unisys shares are held by company insiders. Comparatively, 27.4% of Creative Realities shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Unisys and Creative Realities, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Unisys 0 3 2 0 2.40
Creative Realities 0 0 0 0 N/A

Unisys currently has a consensus price target of $14.50, indicating a potential upside of 7.41%. Given Unisys’ higher possible upside, equities research analysts plainly believe Unisys is more favorable than Creative Realities.


This table compares Unisys and Creative Realities’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Unisys 3.62% -15.39% 7.96%
Creative Realities N/A N/A N/A


Unisys beats Creative Realities on 5 of the 8 factors compared between the two stocks.

About Unisys

Unisys Corporation provides information technology services worldwide. It operates in two segments, Services and Technology. The Services segment provides cloud and infrastructure services, application services, and business process outsourcing services. The Technology segment designs and develops software, hardware, and other related products. It offers a range of data-center, infrastructure management, and cloud computing services for clients to virtualize and automate data-center environments. This segment also provides industry application products, which allow law enforcement agencies to share critical investigative intelligence and integrated child support case management tools; travel and transportation companies to manage freight and distribution and leverage predictive analytics; and life sciences and healthcare companies to manage medical devices and visibility over the pharmaceutical supply chain, as well as offers financial solutions to deliver banking. In addition, its products include Unisys ClearPath Forward hardware-independent software for high-volume enterprise computing; and Unisys Stealth security software, which enables trusted identities to access micro-segmented critical assets and safely communicate through secure and encrypted channels. The company serves customers in the government, commercial, and financial services markets through direct sales force, distributors, resellers, and alliance partners. Unisys Corporation was founded in 1886 and is based in Blue Bell, Pennsylvania.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions to retail companies, individual retail brands, enterprises, and other organizations in the United States and Canada. The company's technology and solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and Web-based media that enables its customers to engage with their consumers. It also provides consulting, experience design, content development and production, software development, engineering, implementation, and field services; software licenses; and maintenance and support services related to its software, managed systems, and solutions. The company sells its solutions to the hospitality, branded retail, automotive, food service, and retail healthcare industries. Creative Realities, Inc. is headquartered in Louisville, Kentucky. Creative Realities, Inc. is a subsidiary of Slipstream Communications, LLC.

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