Cross Country Healthcare (NASDAQ:CCRN) and Kelly Services (NASDAQ:KELYB) are both small-cap business services companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, analyst recommendations, earnings, valuation, risk, profitability and dividends.
This table compares Cross Country Healthcare and Kelly Services’ net margins, return on equity and return on assets.
|Net Margins||Return on Equity||Return on Assets|
|Cross Country Healthcare||3.67%||4.43%||2.28%|
Cross Country Healthcare has a beta of 0.74, meaning that its share price is 26% less volatile than the S&P 500. Comparatively, Kelly Services has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.
Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 1.3%. Cross Country Healthcare does not pay a dividend. Kelly Services has raised its dividend for 2 consecutive years.
Insider and Institutional Ownership
92.4% of Cross Country Healthcare shares are held by institutional investors. Comparatively, 0.0% of Kelly Services shares are held by institutional investors. 3.4% of Cross Country Healthcare shares are held by company insiders. Comparatively, 93.1% of Kelly Services shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Valuation & Earnings
This table compares Cross Country Healthcare and Kelly Services’ top-line revenue, earnings per share (EPS) and valuation.
|Gross Revenue||Price/Sales Ratio||Net Income||Earnings Per Share||Price/Earnings Ratio|
|Cross Country Healthcare||$865.05 million||0.35||$37.51 million||$0.61||13.87|
|Kelly Services||$5.37 billion||0.16||$71.60 million||N/A||N/A|
Kelly Services has higher revenue and earnings than Cross Country Healthcare.
This is a breakdown of recent ratings and target prices for Cross Country Healthcare and Kelly Services, as provided by MarketBeat.com.
|Sell Ratings||Hold Ratings||Buy Ratings||Strong Buy Ratings||Rating Score|
|Cross Country Healthcare||0||6||3||0||2.33|
Cross Country Healthcare presently has a consensus price target of $12.29, indicating a potential upside of 45.22%. Given Cross Country Healthcare’s higher probable upside, equities analysts plainly believe Cross Country Healthcare is more favorable than Kelly Services.
Cross Country Healthcare Company Profile
Cross Country Healthcare, Inc. provides healthcare staffing, recruiting, and workforce solutions in the United States. The company operates in three segments: Nurse and Allied Staffing, Physician Staffing, and Other Human Capital Management Services. The Nurse and Allied Staffing segment offers traditional staffing, including temporary and permanent placement of travel nurses and allied professionals, branch-based local nurses, and allied staffing; short-term staffing of registered nurses, licensed practical nurses, certified nurse assistants, practitioners, pharmacists, and other allied professionals on per diem and short-term assignments; and travel allied professionals on long-term contract assignments. It serves public and private acute care hospitals, government-owned facilities, public and charter schools, outpatient clinics, ambulatory care facilities, physician practice groups, retailers, and other healthcare providers under the Cross Country Staffing, Mediscan, and DirectEd brands. The Physician Staffing segment provides physicians in various specialties, certified registered nurse anesthetists, nurse practitioners, and physician assistants under the Medical Doctor Associates brand as independent contractors on temporary assignments at various healthcare facilities, such as acute and non-acute care facilities, medical group practices, government facilities, and managed care organizations. The Other Human Capital Management Services segment offers retained and contingent search services for physicians, healthcare executives, nurses, advanced practice, and allied health professionals. Cross Country Healthcare, Inc. was founded in 1996 and is headquartered in Boca Raton, Florida.
Kelly Services Company Profile
Kelly Services, Inc., together with its subsidiaries, provides workforce solutions to various industries worldwide. The company operates through three segments: Americas Staffing, Global Talent Solutions (GTS), and International Staffing. It provides trained employees for data entry, clerical, and administrative support roles across various industries; schools with instructional and non-instructional employees; support staff for seminars, sales, and trade shows; assemblers, quality control inspectors, and technicians for electronic assembly; maintenance workers, material handlers, and assemblers for light industrial works; scientists, and scientific and clinical research workforce solutions; engineering professionals across various disciplines, including aeronautical, chemical, civil/structural, electrical/instrumentation, environmental, industrial, mechanical, petroleum, pharmaceutical, quality, and telecommunications. The company also provides IT specialists across various disciplines; creative talent in the spectrum of creative services positions; corporate finance departments, accounting firms, and financial institutions with various levels of financial professionals; and legal professionals, including attorneys, paralegals, contract administrators, compliance specialists, and legal administrators. In addition, it provides chefs, porters, and hospitality representatives; and manual workers and semi-skilled professionals in various trade, non-trade, and operational positions. Further, the company provides centrally delivered staffing for large accounts; contingent workforce outsourcing, recruitment process outsourcing, business process outsourcing, and payroll process outsourcing services; contact center staffing solutions; and legal managed services, as well as executive placement, career transition/outplacement, and talent advisory services. Kelly Services, Inc. was founded in 1946 and is headquartered in Troy, Michigan.
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