PROSIEBENSAT 1/ADR (PBSFY) versus CBS (CBS.A) Head to Head Survey

PROSIEBENSAT 1/ADR (OTCMKTS:PBSFY) and CBS (NYSE:CBS.A) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, profitability, risk, institutional ownership, dividends, valuation and earnings.

Volatility & Risk

PROSIEBENSAT 1/ADR has a beta of 0.68, indicating that its share price is 32% less volatile than the S&P 500. Comparatively, CBS has a beta of 1.05, indicating that its share price is 5% more volatile than the S&P 500.

Valuation & Earnings

This table compares PROSIEBENSAT 1/ADR and CBS’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
PROSIEBENSAT 1/ADR $4.61 billion 0.95 $532.37 million N/A N/A
CBS $13.69 billion 1.39 $357.00 million N/A N/A

PROSIEBENSAT 1/ADR has higher earnings, but lower revenue than CBS.


PROSIEBENSAT 1/ADR pays an annual dividend of $0.37 per share and has a dividend yield of 7.8%. CBS pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%.

Institutional & Insider Ownership

0.5% of PROSIEBENSAT 1/ADR shares are held by institutional investors. Comparatively, 8.1% of CBS shares are held by institutional investors. 2.2% of CBS shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a breakdown of current ratings and price targets for PROSIEBENSAT 1/ADR and CBS, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
CBS 0 0 0 0 N/A


This table compares PROSIEBENSAT 1/ADR and CBS’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
PROSIEBENSAT 1/ADR 10.94% 39.90% 7.24%
CBS 9.42% 86.51% 9.02%


CBS beats PROSIEBENSAT 1/ADR on 7 of the 10 factors compared between the two stocks.

PROSIEBENSAT 1/ADR Company Profile

ProSiebenSat.1 Media SE, together with its subsidiaries, operates as a media company in Europe. The company operates through four segments: Broadcasting German-speaking, Digital Entertainment, Digital Ventures & Commerce, and Content Production & Global Sales. The Broadcasting German-speaking segment operates free TV stations, such as SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku, as well as distributes ProSiebenSat.1 HD stations. The Digital Entertainment segment provides online video include maxdome, a pay-video-on-demand portal; and Studio71, a digital studio. It is also involved in the areas of artist management, music, and live entertainment. The Digital Ventures & Commerce segment includes online travel vertical, online price comparison, and online dating area, as well as vertical lifestyle commerce and the SevenVentures business. The Content Production & Global Sales segment produces and sells programming content under the umbrella of Red Arrow Studios. ProSiebenSat.1 Media SE was founded in 1984 and is headquartered in Unterföhring, Germany.

CBS Company Profile

CBS Corporation is a mass media company. The Company operates through four segment: Entertainment, Cable Networks, Publishing, Local Media. The Entertainment segment comprises the CBS TV Network; CBS TV Studios; CBS Studios International and CBS TV Distribution; CBS Interactive; CBS Films; and the Company’s digital streaming services, CBS All Access and CBSN. The Cable Networks segment comprises Showtime Networks, which operates its subscription program services, Showtime, The Movie Channel, and Flix. The Publishing segment comprises Simon & Schuster, which publishes and distributes consumer books under imprints such as Simon & Schuster, Pocket Books, Scribner and Gallery Books. The Local Media segment comprises CBS TV Stations, it owns 30 broadcast TV stations; and CBS Local Digital Media. Its businesses span the media and entertainment industries, including the CBS TV Network, cable networks and content production and distribution.

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