Analyzing Kirkland’s (KIRK) & Its Competitors

Kirkland’s (NASDAQ: KIRK) is one of 13 public companies in the “Retail stores, not elsewhere classified” industry, but how does it weigh in compared to its competitors? We will compare Kirkland’s to similar businesses based on the strength of its earnings, analyst recommendations, risk, dividends, valuation, institutional ownership and profitability.

Earnings & Valuation

This table compares Kirkland’s and its competitors revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Kirkland’s $647.07 million $3.78 million 19.79
Kirkland’s Competitors $7.59 billion $123.03 million -104.38

Kirkland’s’ competitors have higher revenue and earnings than Kirkland’s. Kirkland’s is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.


This table compares Kirkland’s and its competitors’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Kirkland’s 0.58% 4.37% 2.02%
Kirkland’s Competitors 4.40% 4.18% 7.08%

Analyst Recommendations

This is a breakdown of current ratings and price targets for Kirkland’s and its competitors, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Kirkland’s 0 0 2 0 3.00
Kirkland’s Competitors 164 618 1025 55 2.52

Kirkland’s presently has a consensus target price of $15.00, indicating a potential upside of 99.47%. As a group, “Retail stores, not elsewhere classified” companies have a potential upside of 4.02%. Given Kirkland’s’ stronger consensus rating and higher possible upside, equities analysts clearly believe Kirkland’s is more favorable than its competitors.

Institutional and Insider Ownership

97.2% of Kirkland’s shares are owned by institutional investors. Comparatively, 62.4% of shares of all “Retail stores, not elsewhere classified” companies are owned by institutional investors. 3.7% of Kirkland’s shares are owned by insiders. Comparatively, 17.2% of shares of all “Retail stores, not elsewhere classified” companies are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Risk and Volatility

Kirkland’s has a beta of 1.02, meaning that its share price is 2% more volatile than the S&P 500. Comparatively, Kirkland’s’ competitors have a beta of 1.21, meaning that their average share price is 21% more volatile than the S&P 500.


Kirkland’s competitors beat Kirkland’s on 7 of the 13 factors compared.

About Kirkland’s

Kirkland's, Inc. operates as a specialty retailer of home décor in the United States. The company's stores provide various merchandise, including holiday décor, framed arts, furniture, ornamental wall décor, fragrance and accessories, mirrors, lamps, decorative accessories, textiles, housewares, gifts, artificial floral products, frames, clocks, and outdoor living items. Its stores also offer an assortment of holiday merchandise in seasonal periods, as well as items that are suitable for gift-giving. The company operates its stores under the Kirkland's, Kirkland's Home, Kirkland's Home Outlet, Kirkland's Outlet, and The Kirkland Collection names in various off-mall venues comprising power strip centers, lifestyle centers, outlet centers, and freestanding locations, as well as enclosed malls. As of November 29, 2018, it operated through 434 stores in 37 states, as well as an e-commerce enabled Website, The company also sells its products through its Website. Kirkland's, Inc. was founded in 1966 and is based in Brentwood, Tennessee.

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