Contrasting SVMK (SVMK) & InterXion (INXN)

SVMK (NASDAQ:SVMK) and InterXion (NYSE:INXN) are both mid-cap computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Valuation and Earnings

This table compares SVMK and InterXion’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
SVMK $254.32 million 8.71 -$154.74 million ($1.43) -11.91
InterXion $663.43 million 7.85 $36.75 million $0.66 110.39

InterXion has higher revenue and earnings than SVMK. SVMK is trading at a lower price-to-earnings ratio than InterXion, indicating that it is currently the more affordable of the two stocks.


This table compares SVMK and InterXion’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
InterXion 4.77% 5.60% 1.55%

Insider and Institutional Ownership

59.4% of SVMK shares are held by institutional investors. Comparatively, 96.2% of InterXion shares are held by institutional investors. 26.3% of SVMK shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and target prices for SVMK and InterXion, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SVMK 0 3 5 0 2.63
InterXion 0 2 5 0 2.71

SVMK presently has a consensus price target of $16.38, indicating a potential downside of 3.85%. InterXion has a consensus price target of $80.60, indicating a potential upside of 10.62%. Given InterXion’s stronger consensus rating and higher possible upside, analysts clearly believe InterXion is more favorable than SVMK.


InterXion beats SVMK on 10 of the 12 factors compared between the two stocks.

SVMK Company Profile

SVMK Inc. provides survey software products and purpose-built solutions that enable organizations to engage with their customers, employees, and the markets they serve in the United States and internationally. Its cloud-based SaaS platform helps individuals and organizations to design and distribute surveys that generate an average of approximately 20 million answered questions daily across approximately 190 countries and territories. The company offers SurveyMonkey CX, a net promoter score solution that transforms customer feedback into actionable insights; TechValidate, a marketing content automation solution; and SurveyMonkey Engage, an employee-focused solution, which measures employee experiences within an organization. It also provides SurveyMonkey Audience, a market research solution that enables organizations to easily gain real-time actionable data from targeted panelists; SurveyMonkey Apply, an application management solution that is primarily used by educational institutions and non-profits seeking to allocate scholarships and grants; and Wufoo, an easy-to-use form builder that helps users create Web and mobile forms, collect file uploads, and receive online payments. The company was formerly known as SurveyMonkey Inc. and changed its name to SVMK Inc. in March 2013. The company was founded in 1999 and is headquartered in San Mateo, California.

InterXion Company Profile

InterXion Holding N.V. provides carrier and cloud-neutral colocation data center services in France, Germany, the Netherlands, the United Kingdom, Austria, Belgium, Denmark, Ireland, Spain, Sweden, and Switzerland. The company enables its customers to connect to a range of telecommunications carriers, cloud platforms, Internet service providers, and other customers. Its data centers acts as content, cloud, and connectivity hubs that facilitate the processing, storage, sharing, and distribution of data between its customers. The company offers colocation services, including space and power to deploy IT infrastructure in its data centers; a range of output voltages and currents; connectivity services that enable its customers to connect their IT infrastructure to exchange traffic and access cloud platforms; and systems monitoring, systems management, engineering support, and data backup and storage services, as well as installs and manages physical connections running from its customers' equipment to the equipment of its telecommunications carriers, Internet service providers, Internet exchange customers, and other customers. It provides its services to telecom operators, Internet service providers, and content delivery networks; content and cloud providers; and enterprises through direct sales forces, as well as through tradeshows, networking events, and industry seminars. As of December 31, 2018, it operated 51 carrier and cloud neutral colocation data centers in 13 metropolitan areas in 11 countries. The company is also involved in real estate management/holding businesses. InterXion Holding N.V. was incorporated in 1998 and is headquartered in Hoofddorp, the Netherlands.

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