Ruhnn (NASDAQ:RUHN) & Lightinthebox (NASDAQ:LITB) Head-To-Head Contrast

Ruhnn (NASDAQ:RUHN) and Lightinthebox (NYSE:LITB) are both small-cap business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, dividends, earnings, analyst recommendations, profitability, institutional ownership and risk.


This table compares Ruhnn and Lightinthebox’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Ruhnn N/A N/A N/A
Lightinthebox -31.62% -1,034.01% -70.47%

Institutional & Insider Ownership

4.4% of Lightinthebox shares are held by institutional investors. 62.2% of Lightinthebox shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of recent ratings and price targets for Ruhnn and Lightinthebox, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Ruhnn 0 0 0 0 N/A
Lightinthebox 0 0 0 0 N/A

Earnings & Valuation

This table compares Ruhnn and Lightinthebox’s gross revenue, earnings per share and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Ruhnn $162.93 million 1.82 -$11.10 million N/A N/A
Lightinthebox $227.54 million 0.43 -$59.60 million N/A N/A

Ruhnn has higher earnings, but lower revenue than Lightinthebox.


Ruhnn beats Lightinthebox on 5 of the 8 factors compared between the two stocks.

About Ruhnn

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

About Lightinthebox

LightInTheBox Holding Co., Ltd., through its subsidiaries, operates as an online retail company worldwide. It provides apparel products, including customized, special occasion, and fast fashion apparel products; and other general merchandise products, such as accessories and gadgets, home and garden products, electronics and communication devices, and other products. The company offers its products through,,, and other Websites, as well as through mobile applications; and sells its products through online marketplace platforms. It also provides logistic and marketing services; and mobile application software development and information technology support services. The company was founded in 2007 and is headquartered in Beijing, the People's Republic of China.

Receive News & Ratings for Ruhnn Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Ruhnn and related companies with's FREE daily email newsletter.