Overstock.com (NASDAQ:OSTK) & Ruhnn (NASDAQ:RUHN) Head to Head Contrast

Overstock.com (NASDAQ:OSTK) and Ruhnn (NASDAQ:RUHN) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two businesses based on the strength of their risk, profitability, analyst recommendations, institutional ownership, earnings, valuation and dividends.

Analyst Ratings

This is a summary of current ratings and recommmendations for Overstock.com and Ruhnn, as reported by MarketBeat.com.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Overstock.com 0 0 3 0 3.00
Ruhnn 0 0 0 0 N/A

Overstock.com presently has a consensus price target of $41.00, suggesting a potential upside of 133.75%. Given Overstock.com’s higher probable upside, equities analysts clearly believe Overstock.com is more favorable than Ruhnn.

Institutional and Insider Ownership

60.7% of Overstock.com shares are owned by institutional investors. 19.4% of Overstock.com shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.


This table compares Overstock.com and Ruhnn’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Overstock.com -11.15% -85.28% -40.00%
Ruhnn N/A N/A N/A

Valuation and Earnings

This table compares Overstock.com and Ruhnn’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Overstock.com $1.82 billion 0.34 -$206.07 million ($6.21) -2.82
Ruhnn $162.93 million 1.86 -$11.10 million N/A N/A

Ruhnn has lower revenue, but higher earnings than Overstock.com.

Overstock.com Company Profile

Overstock.com, Inc. operates as an online retailer in the United States and internationally. It operates through Retail and tZERO segments. The company offers furniture; and home décor, including rugs, bedding and bath, home improvement, kitchen items, and other related products. It also operates Worldstock Fair Trade, a store that provides handcrafted products; Pet Adoptions, a free service and portal to display pets available for adoption; and Overstock Hotels, a portal that enables customers to search and book properties within its Website. In addition, the company operates Supplier Oasis, a single integration point for partners to manage their products, inventory, and sales channels, as well as obtain multi-channel fulfillment services through its distribution network; and offers businesses advertising products or services on its Website. It provides its products and services through its Internet Websites, such as overstock.com, o.co, and o.biz. Further, it focuses on the development and commercialization of financial applications of blockchain technologies. The company was formerly known as D2-Discounts Direct and changed its name to Overstock.com, Inc. in October 1999. Overstock.com, Inc. was founded in 1997 and is headquartered in Midvale, Utah.

Ruhnn Company Profile

Ruhnn Holding Limited, together with its subsidiaries, operates key opinion leader (KOL) cultivation and incubation platforms in the People's Republic of China. The company engages in the sale of various fashion and lifestyle products to consumers through its KOL online stores; and provision of various KOL sales and advertising services to third-party merchants. Its online stores primarily provide women's apparel, cosmetics, shoes, and handbags. As of December 31, 2018, it owned and operated 91 online stores. The company was founded in 2016 and is headquartered in Hangzhou, the People's Republic of China.

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