Eventbrite (NYSE:EB) vs. Synacor (NYSE:SYNC) Critical Contrast

Eventbrite (NYSE:EB) and Synacor (NASDAQ:SYNC) are both small-cap computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their risk, valuation, dividends, analyst recommendations, earnings, profitability and institutional ownership.

Analyst Ratings

This is a summary of current recommendations for Eventbrite and Synacor, as reported by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Eventbrite 0 4 2 0 2.33
Synacor 0 3 0 0 2.00

Eventbrite presently has a consensus target price of $25.80, suggesting a potential upside of 30.50%. Given Eventbrite’s stronger consensus rating and higher possible upside, research analysts clearly believe Eventbrite is more favorable than Synacor.


This table compares Eventbrite and Synacor’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Eventbrite -23.53% -13.82% -6.56%
Synacor -5.28% -10.63% -5.81%

Valuation and Earnings

This table compares Eventbrite and Synacor’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
Eventbrite $291.61 million 5.62 -$64.08 million ($1.45) -13.63
Synacor $143.88 million 0.35 -$7.55 million ($0.13) -10.62

Synacor has lower revenue, but higher earnings than Eventbrite. Eventbrite is trading at a lower price-to-earnings ratio than Synacor, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

51.5% of Eventbrite shares are owned by institutional investors. Comparatively, 28.0% of Synacor shares are owned by institutional investors. 19.6% of Eventbrite shares are owned by company insiders. Comparatively, 25.3% of Synacor shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.


Synacor beats Eventbrite on 7 of the 13 factors compared between the two stocks.

Eventbrite Company Profile

Eventbrite, Inc. operates a ticketing and event technology platform in the United States and internationally. Its platform integrates components needed to plan, promote, and produce live events that allow creators to reduce friction and costs, increase reach, and drive ticket sales. The company was formerly known as Mollyguard Corporation and changed its name to Eventbrite, Inc. in 2009. Eventbrite, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

Synacor Company Profile

Synacor, Inc. operates as a technology development, multiplatform services, and revenue partner for video, Internet, and communications providers; and device manufacturers, governments, and enterprises in the United States and internationally. It enables its customers to provide their consumers engaging, multiscreen experiences with products that require scale, and actionable data and implementation. The company, through its managed portals and advertising solutions, enables its customers to earn revenue by monetizing media among their consumers. It also offers recurring and fee-based revenue solutions, such as Cloud ID Authentication that offers home-based auto-authentication and social login, which enhances the consumer experience by reducing login failures; Email/Collaboration Services that include white-label hosting, security, and migration; and paid content and premium services. The company was formerly known as CKMP, Inc. and changed its name to Synacor, Inc. in July 2001. Synacor, Inc. was founded in 1998 and is headquartered in Buffalo, New York.

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