Head to Head Contrast: MiX Telematics (NYSE:MIXT) & salesforce.com (NYSE:CRM)

MiX Telematics (NYSE:MIXT) and salesforce.com (NYSE:CRM) are both computer and technology companies, but which is the better investment? We will contrast the two businesses based on the strength of their valuation, dividends, earnings, risk, institutional ownership, profitability and analyst recommendations.

Insider and Institutional Ownership

42.0% of MiX Telematics shares are held by institutional investors. Comparatively, 73.8% of salesforce.com shares are held by institutional investors. 5.5% of salesforce.com shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a summary of recent ratings and target prices for MiX Telematics and salesforce.com, as provided by MarketBeat.

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
MiX Telematics 0 0 0 1 4.00
salesforce.com 0 1 39 1 3.00

MiX Telematics presently has a consensus price target of $28.00, indicating a potential upside of 93.50%. salesforce.com has a consensus price target of $184.55, indicating a potential upside of 23.41%. Given MiX Telematics’ stronger consensus rating and higher possible upside, research analysts clearly believe MiX Telematics is more favorable than salesforce.com.


MiX Telematics pays an annual dividend of $0.20 per share and has a dividend yield of 1.4%. salesforce.com does not pay a dividend. MiX Telematics pays out 26.7% of its earnings in the form of a dividend. MiX Telematics has raised its dividend for 2 consecutive years.

Valuation & Earnings

This table compares MiX Telematics and salesforce.com’s revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio Net Income Earnings Per Share Price/Earnings Ratio
MiX Telematics $136.46 million 2.39 $14.75 million $0.75 19.29
salesforce.com $13.28 billion 9.87 $1.11 billion $1.45 103.13

salesforce.com has higher revenue and earnings than MiX Telematics. MiX Telematics is trading at a lower price-to-earnings ratio than salesforce.com, indicating that it is currently the more affordable of the two stocks.

Volatility & Risk

MiX Telematics has a beta of 0.82, indicating that its stock price is 18% less volatile than the S&P 500. Comparatively, salesforce.com has a beta of 1.24, indicating that its stock price is 24% more volatile than the S&P 500.


This table compares MiX Telematics and salesforce.com’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
MiX Telematics 12.47% 15.23% 11.13%
salesforce.com 6.45% 7.26% 3.75%


salesforce.com beats MiX Telematics on 10 of the 17 factors compared between the two stocks.

MiX Telematics Company Profile

MiX Telematics Limited provides fleet and mobile asset management solutions through software-as-a-service delivery model. The company offers fleet solutions, including MiX Fleet Manager Premium that provides access to secure information about drivers and vehicles; MiX Fleet Manager Essential for monitoring drivers and vehicles; and MiX Asset Manager, a solution for fleet owners and managers to track and monitor vehicles. It also provides consumer solutions, including Matrix that provides vehicle tracking, telematics, and personal safety services; and Beame, a wireless device, which offers mobile asset tracking and recovery services. In addition, the company provides value added services comprising driver communication, collision prevention and reduction, satellite communication, driver identification, trailer tracking, field services management, driver engagement, fuel security, outsourced control room, and driver management solutions, as well as voice kits and keypads, and in-vehicle camera. MiX Telematics Limited has operations in Africa, the Americas, the Middle East, Australasia, Europe, and Brazil. The company was founded in 1996 and is based in Midrand, South Africa.

salesforce.com Company Profile

salesforce.com, inc. develops enterprise cloud computing solutions with a focus on customer relationship management. The company offers Sales Cloud to store data, monitor leads and progress, forecast opportunities, and gain insights through analytics and relationship intelligence, as well as deliver quotes, contracts, and invoices. It also provides Service Cloud, which enables companies to deliver personalized customer service and support, as well as a field service solution that enables companies to connect agents, dispatchers, and mobile employees through a centralized platform, which helps to schedule and dispatch work, and track and manage jobs in real-time. In addition, the company offers Marketing Cloud to plan, personalize, and optimize one-to-one customer marketing interactions; and Commerce Cloud, which enables companies to enhance engagement, conversion, revenue, and loyalty from their customers. Further, it provides Lightning Platform that offers no-code to pro-code Platform-as-a-Service tools for building, securing, integrating, and managing the business apps; Anypoint Platform enables customers to connect any system, application, data, or device; Quip collaboration platform, which combines documents, spreadsheets, apps, and chat with live CRM data; and Salesforce Customer 360, which enables companies to connect customer data across the various offerings for financial services, healthcare, and government. Additionally, the company offers consulting and implementation services; training services, including instructor-led and online courses; and support and adoption programs. It provides its services through direct sales; and consulting firms, systems integrators, and other partners. The company was founded in 1999 and is headquartered in San Francisco, California.

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