Asana (ASAN) and The Competition Critical Survey

Asana (NYSE: ASAN) is one of 318 publicly-traded companies in the “Prepackaged software” industry, but how does it contrast to its rivals? We will compare Asana to related companies based on the strength of its analyst recommendations, profitability, dividends, risk, earnings, institutional ownership and valuation.

Analyst Recommendations

This is a summary of current ratings and recommmendations for Asana and its rivals, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Asana 1 3 9 0 2.62
Asana Competitors 2160 11327 21166 607 2.57

Asana presently has a consensus price target of $38.54, indicating a potential downside of 16.11%. As a group, “Prepackaged software” companies have a potential upside of 13.49%. Given Asana’s rivals higher probable upside, analysts plainly believe Asana has less favorable growth aspects than its rivals.


This table compares Asana and its rivals’ net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
Asana N/A N/A N/A
Asana Competitors -39.81% -62.75% -3.61%

Insider & Institutional Ownership

26.6% of Asana shares are held by institutional investors. Comparatively, 59.7% of shares of all “Prepackaged software” companies are held by institutional investors. 54.4% of Asana shares are held by insiders. Comparatively, 17.8% of shares of all “Prepackaged software” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Earnings & Valuation

This table compares Asana and its rivals top-line revenue, earnings per share and valuation.

Gross Revenue Net Income Price/Earnings Ratio
Asana $227.00 million -$211.71 million -31.04
Asana Competitors $1.90 billion $320.23 million 52.79

Asana’s rivals have higher revenue and earnings than Asana. Asana is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

About Asana

Asana, Inc., together with its subsidiaries, operates a work management platform for individuals, team leads, and executives in the United States and internationally. It provides a work management platform as software as service that enables individuals and teams to get work done faster while enhancing employee engagement by allowing everyone to see how their work connects to the mission of an organization. The company was formerly known as Smiley Abstractions, Inc. and changed its name to Asana, Inc. in July 2009. Asana, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.

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