Here Maps by Nokia Featured Exclusively in Samsung

Nokia’s map service Here Maps once available only at the App Store of Apple will soon make a re-debut on smartphones made by Samsung.

A great deal of attention is being paid to whether Nokia’s maps will or will not become a competitor of Google Maps.

Last week an IT news and tech site TechCrunch posted a quote from a Nokia official who said that the company’s Here Maps would be featured exclusively in the Tizen and Android Samsung smartphones as well as in Gear S.

Here Maps is one of the strategic businesses of Nokia after it sold to Microsoft its handset business. Here Maps is thought to be one of the world’s best map services along with its competitor Google Maps.

Although not familiar in Korea, Here Maps is recognized easily in Europe and North America.

On September 4, IFA 201 starts in Berlin and Samsung Electronics will showcase its Gear S and Galaxy Note 4. It is also likely that is will introduce Here Maps at the same event.

Experts have said that Nokia signed a contract of exclusivity with the electronics giant from South Korea to focus strategically on the mapping service.

Samsung has said to want the same so it will be able to differentiate its smartphones from other phones with Android.

The IT site said that Here Maps was chosen by Samsung to emphasize a unique feature of its smartphone.

At the moment, Samsung is the worldwide leader in smartphones, but the competition is circling around the company in the form of Xiaomi and LG.

By putting the Here Maps on the Gear S, Samsung is hoping to attract more interest to its wearable device.

Nokia originally released its map service Here back in November of 2012. The company, based in Finland, launched the Here app for the Apple iOS, but in December of 2013 it was no longer in the Apple App Store.

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