Blackberry is searching for iPhone customers for the holiday season. The Canada-based company is offering Apple device owners up to $550 just for exchanging their iPhone for the new Blackberry Passport, the new smartphone that is actually shaped and sized in the form of a passport.
The deal will start December 1 and end February 14. It is available in Canada and United States only. The phone has to be purchased straight from Blackberry’s website at shopblackberry.com for Canadian and American users, and bought and shipped from Amazon for U.S. users.
Having a close look at the deal, it is obvious the company is offering a $150 gift card, plus $400 or less for the exchange, depending on the condition and model of the iPhone the customer wants to trade in.
It is available for iPhone 4s and more recent models. Much depends on the model and condition of the iPhone. An iPhone 5 would receive a better discount than a scratched and beaten up iPhone 4.
The company just announced white and red versions of the Passport so a choice is now available as before it was only available in the black model.
Therefore, if iPhone users were interested in a Passport there are now three colors to choose from instead of just one.
Many will question just how many sales Blackberry will be able to make during such short-term offer. The company has been troubled in the mobile device business and the passport designed with the businessperson in mind, which tends to contract the amount of possible customers that might be interested in purchasing the mobile handset.
It could be that the company believes that prior BlackBerry users miss what it feels to have physical keyboard, the simplicity in typing and would rather go back to a BlackBerry device and trade in their current iPhone.
Other holiday offers for shoppers include $100 off the unlocked version of the white and black Passport. However, the red version is not part of that discount.
In addition, the Z30 has dropped $175 and currently is selling for just $225.
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