In October, it was announced by Facebook that the feed for Instant Articles would be available for users of iOS and that it would soon be tested for those on Android.
Thousands of articles are published each day in the format and will allow them to loaded at a rate that is 10 times faster than usual on a regular browser, which makes it more likely users will share those same articles.
The articles that become shares more often will rank higher in the News Feed on Facebook, which led to publishers using this same format.
Facebook finally announced the Instant Articles completed its Beta test and that feature is live now for all users of Android.
The articles have an icon of a lightning bolt that distinguishes them at the top right corner where the article preview is located.
During the rollout, no delay takes place from the moment a user taps an article to when it can then be read, which makes for an easy linking experience.
The format of Instant Article supports not just text articles, but captions in audio as well as photo galleries creating a must better reading experience.
Facebook said over 350 publishers already are using the format across the globe and according to an online site following Facebook the publishers include names such as Buzzfeed and the New York Times
The format has been quite successful thus far and traffic from mobile devices has been growing quickly.
Publishers who decide to monetize their articles on the instant format are able to choose from selling ads in their articles or having Facebook sell the ads and give the money back to the publisher.
However, restrictions by Facebook when it deals with ads has resulted in media and tech industries to come together to form Accelerated Mobile Pages which is open source that is an alternative to Facebook’s Instant Articles. It already has received backing by Google, Twitter and others.
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