SITO Mobile (SITO) & Momo (MOMO) Financial Contrast

SITO Mobile (NASDAQ: SITO) and Momo (NASDAQ:MOMO) are both computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their analyst recommendations, valuation, dividends, risk, profitabiliy, earnings and institutional ownership.

Valuation and Earnings

This table compares SITO Mobile and Momo’s gross revenue, earnings per share (EPS) and valuation.

Gross Revenue Price/Sales Ratio EBITDA Earnings Per Share Price/Earnings Ratio
SITO Mobile $31.07 million 2.30 -$2.14 million ($0.15) -23.07
Momo $767.41 million 9.37 $239.07 million $1.08 34.16

Momo has higher revenue and earnings than SITO Mobile. SITO Mobile is trading at a lower price-to-earnings ratio than Momo, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

SITO Mobile has a beta of -1.53, meaning that its stock price is 253% less volatile than the S&P 500. Comparatively, Momo has a beta of 1.86, meaning that its stock price is 86% more volatile than the S&P 500.

Insider & Institutional Ownership

14.2% of SITO Mobile shares are owned by institutional investors. Comparatively, 40.2% of Momo shares are owned by institutional investors. 6.5% of SITO Mobile shares are owned by company insiders. Comparatively, 61.4% of Momo shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.


This table compares SITO Mobile and Momo’s net margins, return on equity and return on assets.

Net Margins Return on Equity Return on Assets
SITO Mobile -9.26% -12.25% -6.07%
Momo 28.59% 36.36% 30.24%

Analyst Recommendations

This is a breakdown of recent ratings and target prices for SITO Mobile and Momo, as provided by

Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
SITO Mobile 0 2 4 0 2.67
Momo 0 1 12 0 2.92

SITO Mobile presently has a consensus target price of $5.26, suggesting a potential upside of 52.02%. Momo has a consensus target price of $39.38, suggesting a potential upside of 6.76%. Given SITO Mobile’s higher probable upside, equities research analysts clearly believe SITO Mobile is more favorable than Momo.


Momo beats SITO Mobile on 12 of the 13 factors compared between the two stocks.

SITO Mobile Company Profile

SITO Mobile, Ltd. operates a mobile location-based advertising platform serving businesses, advertisers and brands. The Company’s offerings include SITO Location-Based Advertising and SITO Mobile Messaging. SITO Location-Based Advertising delivers display advertisements and videos on behalf of advertisers, including various features, such as Geo-fencing, Verified walk-in, Behavioral Targeting, and Analytics and Optimization. Geo-fencing targets customers within a certain radius of location and uses technology to push coupons, advertisements and promotions to mobile applications. Verified Walk-in tracks foot-traffic to locations and which advertisements drive action. Behavioral Targeting tracks past behaviors over 30 to 90 day increments allowing for real-time campaign management. Analytics and Optimization is a culling and building measurement system. SITO Mobile Messaging is a platform for building and controlling programs, including messaging and customer incentive programs.

Momo Company Profile

Momo Inc. is a holding company. The Company operates Momo, a mobile-based social networking platform. The Company’s Momo platform includes its Momo mobile application and a range of related features, functionalities, tools and services that it provides to users, customers and platform partners. Momo users can maintain their relationships through its private and group communication tools, content creation and sharing functions, as well as the offline social activities promoted on its platform. It also offers live music and entertainment broadcasts on its Momo platform. The Momo mobile application, which is available on android, iPhone operating system (iOS) and Windows platforms, enables users to establish social relationships based on locations and interests. Momo offers a personal way for users to discover people nearby, and the Company facilitates the connecting, communicating, interacting, and content sharing with others.

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