Critical Analysis: PSQ (PSQH) vs. Its Rivals

PSQ (NYSE:PSQH) is one of 32 publicly-traded companies in the “Advertising” industry, but how does it compare to its competitors? We will compare PSQ to similar companies based on the strength of its institutional ownership, analyst recommendations, valuation, profitability, earnings, dividends and risk.

Profitability

This table compares PSQ and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
PSQ	-674.94%	-762.28%	-62.43%
PSQ Competitors	-66.42%	-107.16%	-16.79%

Earnings & Valuation

This table compares PSQ and its competitors top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
PSQ	$8.77 million	-$53.33 million	-0.15
PSQ Competitors	$1.14 billion	$226.72 million	-2.53

PSQ’s competitors have higher revenue and earnings than PSQ. PSQ is trading at a higher price-to-earnings ratio than its competitors, indicating that it is currently more expensive than other companies in its industry.

Analyst Recommendations

This is a summary of current ratings for PSQ and its competitors, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
PSQ	0	0	2	0	3.00
PSQ Competitors	266	560	665	22	2.29

PSQ presently has a consensus target price of $7.50, suggesting a potential upside of 104.92%. As a group, “Advertising” companies have a potential upside of 92.51%. Given PSQ’s stronger consensus rating and higher probable upside, analysts plainly believe PSQ is more favorable than its competitors.

Insider & Institutional Ownership

17.3% of PSQ shares are owned by institutional investors. Comparatively, 30.5% of shares of all “Advertising” companies are owned by institutional investors. 32.1% of PSQ shares are owned by company insiders. Comparatively, 18.8% of shares of all “Advertising” companies are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Volatility and Risk

PSQ has a beta of 0.45, indicating that its stock price is 55% less volatile than the S&P 500. Comparatively, PSQ’s competitors have a beta of 1.17, indicating that their average stock price is 17% more volatile than the S&P 500.

Summary

PSQ competitors beat PSQ on 8 of the 13 factors compared.

PSQ Company Profile

PSQ Holdings, Inc., together with its subsidiaries, operates an online marketplace through advertising and eCommerce in the United States. It operates through two segments, Marketplace and Brands segments. The PSQ platform is accessible through its mobile application and website. The company also sells diapers and wipes to mothers online under the EveryLife brand name. PSQ Holdings, Inc. is headquartered in West Palm Beach, Florida.