The Glimpse Group (NASDAQ:VRAR – Get Free Report) and Bright Mountain Media (OTCMKTS:BMTM – Get Free Report) are both small-cap business services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, analyst recommendations, valuation, institutional ownership, risk, earnings and dividends.
Volatility & Risk
The Glimpse Group has a beta of 2.22, suggesting that its share price is 122% more volatile than the S&P 500. Comparatively, Bright Mountain Media has a beta of 83.44, suggesting that its share price is 8,244% more volatile than the S&P 500.
Valuation and Earnings
This table compares The Glimpse Group and Bright Mountain Media’s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| The Glimpse Group | $13.48 million | 1.37 | -$28.56 million | ($1.80) | -0.61 |
| Bright Mountain Media | $44.55 million | 0.21 | -$35.56 million | ($0.22) | -0.25 |
Profitability
This table compares The Glimpse Group and Bright Mountain Media’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| The Glimpse Group | -215.51% | -146.76% | -90.93% |
| Bright Mountain Media | -79.84% | N/A | -41.93% |
Institutional & Insider Ownership
21.4% of The Glimpse Group shares are held by institutional investors. 26.9% of The Glimpse Group shares are held by insiders. Comparatively, 61.6% of Bright Mountain Media shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Analyst Recommendations
This is a summary of recent ratings and recommmendations for The Glimpse Group and Bright Mountain Media, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| The Glimpse Group | 0 | 0 | 1 | 0 | 3.00 |
| Bright Mountain Media | 0 | 0 | 0 | 0 | N/A |
The Glimpse Group presently has a consensus target price of $8.87, suggesting a potential upside of 706.36%. Given The Glimpse Group’s higher probable upside, analysts clearly believe The Glimpse Group is more favorable than Bright Mountain Media.
Summary
Bright Mountain Media beats The Glimpse Group on 7 of the 12 factors compared between the two stocks.
About The Glimpse Group
The Glimpse Group, Inc., a virtual reality (VR) and augmented reality (AR) platform company, provides enterprise-focused software, services, and solutions in the United States. It offers QReal, a software that creates and distributes photorealistic 3D interactive digital models and experiences in AR; Immersive Health Group, a VR/AR platform for evidence-based and outcome driven healthcare solutions; and Foretell Reality, a social VR platform for behavioral health, support groups, collaboration, and soft skills training. The company also provides Glimpse Turkey for developing and creating 3D models for QReal; XR Terra that provides immersive technologies for teaching courses and training; Sector 5 Digital for corporate immersive experiences and events; PulpoAR, an AR try-on technology that targets the beauty and cosmetics industry; and Brightline Interactive, which offers immersive and interactive experiences, training scenarios, and simulations for government and commercial customers. The company was incorporated in 2016 and is headquartered in New York, New York.
About Bright Mountain Media
Bright Mountain Media, Inc. provides an end-to-end digital media and advertising services platform that connects brands with targeted consumer demographics in the United States and Israel. It focuses on digital publishing comprising websites, including Mom.com, Cafemom.com, LittleThings.com, and MamasLatinas.com; and advertising technology, consumer insights, creative, and media services. The company serves advertisers, advertising agencies and advertising service organizations. The company was formerly known as Bright Mountain Acquisition Corporation and changed its name to Bright Mountain Media, Inc. in December 2015. Bright Mountain Media, Inc. is based in Boca Raton, Florida.
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